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Attention! Non-Fiction Authors (or Aspiring Authors) ...

Write an Award-Winning, Bestselling Book

You have something important to share. Let’s get it out into the world. 

Get Started, Let's Chat

You’ve been thinking about writing your book for a while.

a literary coach leaning against a wall

Or maybe you’ve already completed your draft, and now you’re trying to figure out the next steps in getting published, but … 

Between book proposals, publishing houses, and literary agents, you’re not sure what steps to take (or in what order)… or how to capture that spark you know your proposal needs to catch attention.

Believe me. I Get It.

Trying to navigate this process on your own can be painful. And it doesn’t help that there’s so much conflicting information out there. You really don’t know who to trust or what advice you should actually take.

It can be really discouraging, especially when you see other, less-qualified people publishing their book, with their faces all over the media, speaking on stages you should be on. Landing the opportunities YOU should have.

You’ve invested so much in writing retreats, book coaches, and a gazillion classes, even consulted with an agent or editor but you still aren’t getting your book (and more importantly, your book PROPOSAL) out there.

So years go by, your book still sits unfinished, unpublished, unagented, (or even worse, DONE on a shelf) and you are left unfulfilled because you KNOW your message matters.

If only you could figure out how to get the right people paying attention…but instead, it feels overwhelming, so there it goes again, onto the back burner.

My name is Allison Lane...

I started out on this journey more than 25 years ago – writing and creating multi-million-dollar marketing and public relations campaigns for Burt’s Bees, Unilever, The Body Shop, and many others.

Every year, presenting more than 100 marketing hooks each year to major retailers, sponsors, and media … from Wal-Mart to Nordstrom, Ironman to Adele, Cosmopolitan to Good Morning America, The New York Times to CNN… And now, I can craft a dozen captivating hooks in less than 5 minutes – for any expert, any author, any book.

Eventually, I started consulting for writers, while working on their book pitches and marketing campaigns… Next thing you know, I was being recommended and hired by writers, experts, thought leaders, and entrepreneurs all over the world …to help them get their book deals pitched, published, and in front of massive public audiences. 

Now it’s my passion and personal mission to help you get your book out into the world, in the same way. 

 I’ll meet you exactly where you are, whatever stage you’re in... from getting an agent to submitting to publishers to landing the deal to launching your book and ultimately in the hands of readers who want and need it most.

a book writing coach holding a book

IMAGINE IF YOU COULD SAY...

IMAGINE IF YOU COULD SAY...

 

"MY BOOK IS OUT FROM HARPER LEADERSHIP!"

Miriam Schulman
Artist, teacher, podcast host, and author - Artpreneur: The Step-By-Step Guide to Making a Sustainable Living from Your Creativity 

“I want to say how grateful I am … I signed with my dream agent, and my manuscript got sold to a Top 5 Publisher. I gained so much clarity about my book because I went through your proposal process. I got responses from top agents right away, including my agent who responded to my query in under an hour. And now, my book is published by Harper Leadership.”

"FOUR AGENTS OFFERED TO REPRESENT ME AND MY BOOK WENT TO AUCTION!"

Tracy Otsuka
ADHD coach, podcast host, and author - ADHD for Smart Ass Women: How to Fall in Love with Your ADHD Brain

“I got my first agent response just 17 minutes after sending the query. And got agent offers on Day 2, Day 3, Day 4... ultimately four agents wanted to represent me and my book went to auction. You made me believe, 'Yep, we can get this done.' And we did.”

"GENIUS AT DISTILLING YOUR IDEAS"

Jennifer Jane Young
Intuitive business & leadership advisor

“Allison is a genius at distilling your ideas, your creative flow, your story. She gets you exactly where you're trying to go. It's all about clarity. Getting down to your most potent creative idea so that you can actually get your work out into the world."

"A SOURCE OF CONFIDENCE-BUILDING SUPPORT"

Sarita Hartz
Self-care expert
Author - Goodbye Good Girl

“Allison has been a tremendous resource for me and a source of confidence-building support. In 24 hours, two top-tier agents asked for my manuscript when I’d only queried 5. You're wonderful! Thanks for all the encouragement! You've left me feeling very supported in this process!"

"FROM STUCK TO INSPIRED"

Ky Delaney
Attorney, Legal Advisor, Environmentalist, Memoirist

“Allison is a gem. Thank you for moving me from stuck to inspired.”

_______________________

 Your book pitch is not ACTUALLY about Your Book! 

_______________________

an author coach looking out a window

This is exactly what most authors don’t know (and miss) so they get waves of form rejections or, worse, zero responses from literary agents and publishers.

It hurts me to hear from so many leading voices and experts how they can’t get their books published (all because they don’t know what agents and publishers want and need in a book proposal).

To get a book deal, you do NOT need:

  • A fancy retreat to get in touch with what your book is really about
  • A high-dollar writing coach to help “find your voice” or “get your book done”
  • A completely finished book manuscript before getting a book deal (please, for the love of pete, do not write the whole thing!)

So what DO you need? Well…

 

Every Book Needs a Marketing Hook


Here is the real truth about getting published:

  • The publishing world has rules (and those rules are invisible). They’re based on modern marketing strategies used in the Fortune 50 companies and global brands I spent 25 years promoting. The process of getting a book deal is pretty straightforward and distinct - when you understand the rules.
  • Your pitch is not about your book. It’s about nailing your mic-drop moment – your ‘book in a breath’ headline, and pairing it with a compelling sales forecast and marketing plan.
  • Every successful book pitch shares one critical formula: a sharp marketing point of difference and an audience already hungry for its message.
  • Most non-fiction authors are not marketers. They are experts in their fields. Your expertise comes from your experience – whether you are a flamenco dancer, TikTok sensation, journalism professor, WWII historian, private investigator, animal communicator, clinical psychologist, business strategist, gifted doula, cancer advocate, or whatever path you're walking.

No one actually tells you everything (especially not about the hidden rules)! Once you know all the rules to create a YES-worthy book proposal, it’s easy to get it right.

And THEREFORE…knowing all of this…the MOST important thing you can do right now is to ROCK Your Book Proposal. Because when you do…

It’s Easier Than You Think. Let Me Show You How...
Let's Hop on a Call!

"RECEIVED AN AGENT REQUEST IN 6 HOURS"

Veronica Zora Kirin
Award-winning Scaling Expert, Anthropologist, Author - Stories of Elders

"I confidently queried 20 agents. One replied to the stellar query letter Allison helped me craft within SIX HOURS. Others within only days."

"ONE OF THE BEST THINGS THAT’S EVER HAPPENED TO ME"

Nika Stewart
Video Expert, TikTok Sensation, Author - Actually, I Can

“Meeting Allison is one of the best things that’s ever happened to me.”

So let's create...

Your Successful Book Proposal + Submission Package!

  • You're already sharing an incredible message. (You don't need to be an expert in publishing and marketing too!)
  • You don't even need to write more, or attend more workshops that promise to overwhelm, steal your time, and take more of your energy.
  • You need to take the RIGHT steps, do the RIGHT things, RIGHT NOW!

Together we will create your:

  • Yes-Worthy pitch
  • Spectacular marketing + PR plan and sharp sales forecast (using compelling comparative titles that become the backbone of your book’s strategic plan)
  • Influential market analysis that emphasizes your audience’s need and desire for your message
  • Book’s structure with summaries of every chapter that serve as the extremely detailed outline you’ll follow to write your book AFTER your book deal
  • Riveting title, and the back-cover copy that magnifies your book’s relevance and urgency for your audience

Plus, you get these BONUSES!

 

#1: I edit and format Your Proposal

#2: I develop a curated Agent List, specifically for you and your book

#3: One-on-One Coaching with Allison!

 

This gives YOU the power to be your best marketer

Here's what I'm sure of...

 

My clients get agent requests on their first round of querying. Every. Single. Time.

When you finally get the confidence to pitch your book with its customized marketing plan...you’ll be unstoppable.

Which means this is the BEST investment you can make in your writing at this time. And this will pay for itself many times over.

Especially as you build your proposal and all your assets and materials that you can repurpose over and over, as you lead your own marketing efforts...

Don’t wait … because you know your MESSAGE is needed now.

Schedule a Call

"MADE ALL THE DIFFERENCE"

Laura Vida
Spiritual Psychologist + Feng Shui Expert, Author of Piercing the Veil 

“When writing a proposal seemed so overwhelming, Allison was an answer to my prayers. Allison's support, friendship, and wizardly wordsmithing bolstered me to a higher level of confidence that shows in the finished product. I felt it and that made all the difference."

"LAUNCH YOUR ENTIRE BRAND AS AN AUTHOR"

Mel Miles
Coach, author - Soulcation: Design a Life You Don’t Need a Vacation From: A Guide to End Burnout, Unwind Anxiety, and Become Wildly Free in a Culture Addicted to Busy

“Allison will sharpen your thinking and clear the weeds in your path. Ultimately, she'll help you cultivate a platform to launch your entire brand — not just your words — as an author. Allison is a breath of air in a world where far too many people make the mistake of going at it alone.”

Book a Consult Call Now!