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Launch Your Book... and Keep It Selling for Years


Bestseller Launch School provides the step-by-step framework you need to launch your book successfully and stay top-of-mind.

Are you wondering what it takes to have a successful book launch? You're not alone.

Get the confidence, clarity, and tools to position your book for success, attract the right readers, and create a long-term sales strategy that keeps your book selling for years.

GET INSTANT ACCESS NOW →

Launch Your Book —and Keep It Selling for Years


Bestseller Launch School provides the step-by-step framework you need to launch your book successfully... and stay top of mind.

Are you wondering what it takes to have a successful book launch? You're not alone.

Get the confidence, clarity, and tools to position your book for success, attract the right readers, and create a long-term sales strategy that keeps your book selling for years.

GRAB MY SEAT NOW →
BEGINS APRIL 9, 2025

Your Book Deserves to Be Seen.

Your Message Deserves to Be Heard.

Are You Struggling with… 

✔ A never-ending to-do list and no clear path to execution.
✔ Wasting money on courses, ads, or tactics that don’t deliver results.
✔ Overwhelm from all the conflicting book marketing advice out there.
✔ A fear that your message won’t reach the people who truly need it.

Let’s fix that—together.

GET INSTANT ACCESS NOW →

Your Book Deserves to Be Seen.

Your Message Deserves to Be Heard.

Are You Struggling with… 

✔ A never-ending to-do list and no clear path to execution.
✔ Wasting money on courses, ads, or tactics that don’t deliver results.
✔ Overwhelm from all the conflicting book marketing advice out there.
✔ A fear that your message won’t reach the people who truly need it.

Let’s fix that—together.

ENROLL NOW →

With Bestseller Launch School, You Will…

 
✔  Execute a powerful, results-driven book launch strategy.
✔  Know exactly how to sustain book sales and visibility long after launch.
✔  Confidently show up as the spokesperson for your book, ready to promote your work.


This isn’t just about launching a book—it’s about launching a lasting, impactful career.

GET INSTANT ACCESS NOW →

With Bestseller Launch School, You Will…

 
✔  Execute a powerful, results-driven book launch strategy.
✔  Know exactly how to sustain book sales and visibility long after launch.
✔  Confidently show up as the spokesperson for your book, ready to promote your work.


This isn’t just about launching a book—it’s about launching a lasting, impactful career.

GET ON THE WAITLIST →

Your Bestseller Launch, Made Simple.

01

Craft Your Plan
Develop a clear, step-by-step roadmap to position your book and brand for success.

02

Implement with expertise
Leverage proven templates, tools, and expert guidance to execute your strategy seamlessly. 

03

Apply & Sustain Your Success
Launch with positive results, build momentum, grow your audience, and sustain your book's impact. 

GET INSTANT ACCESS NOW →

Hi, I'm Allison Lane.


I know launching a book can be overwhelming.

Especially you’re facing high stakes and expectations on a ticking clock.  It’s easy to get stuck. That’s why I created Bestseller Launch School… to provide expert guidance and a clear, structured framework so you can launch with confidence.

You don’t have to figure this out alone.

I’ve helped experts, academics, healthcare practitioners and memoirists successfully launch their books… boosting their visibility, attracting media and speaking opportunities, and creating lasting sales momentum. I’ll help you do the same.

GET INSTANT ACCESS NOW →
Shawon Davis
Shawon Davis

Hi, I'm Allison Lane.


I know launching a book can be overwhelming.

Especially you’re facing high stakes and expectations on a ticking clock.  It’s easy to get stuck. That’s why I created Bestseller Launch School… to provide expert guidance and a clear, structured framework so you can launch with confidence.

You don’t have to figure this out alone.

I’ve helped experts, academics, healthcare practitioners and memoirists successfully launch their books… boosting their visibility, attracting media and speaking opportunities, and creating lasting sales momentum. I’ll help you do the same.

ENROLL NOW →

So good to meet you! 

 
GET INSTANT ACCESS NOW →

What’s Waiting for You Inside Bestseller Launch School?

Author Brand School

Master your author brand with a personalized strategy that helps you stand out and attract readers.

Author Design Toolkit

Plug-and-play social media and book marketing templates to elevate your visibility.

Valuable Insights from Allison

Get expert coaching and answers to your biggest book launch questions.

Author Tech Toolkit + Demo Training

Master the tools you need to automate and scale your success.

Author Brand School

Master your author brand with a personalized strategy that helps you stand out and attract readers.

Author Design Toolkit

Plug-and-play social media and book marketing templates to elevate your visibility.

Seven (7) Live 60-Minute Training Sessions with Allison

Get real-time expert coaching and answers to your biggest book launch questions.

Live Momentum Coaching

Break through mental roadblocks, overcome imposter syndrome, and show up boldly in your marketing.

Accountability Partners

Surround yourself with a community of authors who keep you motivated and on track.

Your Investment in Success

Join the Bestseller Launch School today!

This is for authors who are serious about their path and want to take advantage of expert guidance to ensure your book launch is a success.

one-time payment of $1495

or

pay today $595 + 4 more equal payments 30 days apart

GET INSTANT ACCESS NOW →

Value Packed:
Total Worth Over $6,715

Your Success Story Starts Here

"There would be no book without Allison. Amazon made my book an Editors' Pick, and it soared to #1 in New Releases in seven categories."

Tracy Otsuka
certified ADHD coach, podcast host, and bestselling author - ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain

"Allison worked her magic, insisted I could do it, and helped me put myself and my work out there."


Morgan Baker
professor at Emerson College, award-winning writer, and author - Emptying the Nest: Getting Better at Goodbyes

"With Allison, I feel at ease. She keeps me moving forward and focused on the next steps. I’m so grateful."

Laura DeKraker Lang-Ree
healthcare advocate, cancer mom, and author - The Cancer Parent’s Handbook: What Your Oncologist Doesn't Have Time to Tell You

"I never would've thought to do what Allison did - her custom marketing strategy blew me away. She’s my ‘Launch Genie!"

Arielle Ford, bestselling author - The Love Thief and The Soulmate Secret, and 8 others

"Allison is the best. You will walk away knowing you can do this and your messaging will be clear. I'm a marketer by trade and, I promise, you can't do this on your own."


Dr. Mara Einstein
media critic, professor, and author - Hoodwinked: How Marketers Use the Same Tactics As Cults

"Hands-down the best.”
Could NOT have done this without you and wouldn’t want to try. So grateful. "


Sam Bennett
book whisperer and bestselling author - The 15-Minute Method: The Surprisingly Simple Way of Getting Things Done

Try It. Test It. Apply It.
100% Risk-Free Guarantee.


I am so confident that Bestseller Launch School will give you the tools you need to succeed that I offer a money-back guarantee. If after the first module you don’t see the value, email us at [email protected], and we’ll refund your investment. No questions asked.

This Is For You:

  • Your book is launching soon, in the next year, or you want to revamp your recent launch.
  • You are a nonfiction or memoir author looking to build your brand and visibility.
  • You’re committed to learning book marketing and taking action.

This Is NOT For You: 

  • You’re writing fiction.
  • Your book was published more than two years ago. 
  • You’re unwilling to take action and implement a proven strategy.

Frequently Asked Questions

GET INSTANT ACCESS NOW →

Your Book.
Your Brand.
Your Breakthrough.


Your book isn’t just a product—it’s a movement, a message, and an opportunity to change lives.

Bestseller Launch School will show you how to make it happen.

GET INSTANT ACCESS NOW →