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Build Authority with a Book that Opens Bigger Doors

 

Write the right book and build the platform that gets you seen, trusted, and sought after.

 

You’re an expert. You’ve put in the years. But your work isn’t reaching far enough. It’s time to turn your expertise into visible authority.
Book a Visibility-Building Call

Is Your Expertise Staying Hidden When It Should Be Leading the Conversation?

How many of these sound familiar?
  • Your expertise isn’t reaching beyond your professional circle
  • That book idea you know could elevate your authority keeps stalling
  • You’ve built pieces – a book proposal, a website, a newsletter – but they never add up to a real platform
  • You’re tired of watching others with half your experience get amplified while your work stays buried
  • You feel like the best-kept secret in your field – respected, but not recognized

When women with real expertise stay invisible, the people who need their insight most never find it.

canva / Expert struggling with stalled book idea while peers gain visibility

When you stop playing small, and start thinking bigger...

Everything finally clicks into place. And you don’t need a massive following or PR team to get there.
  • Your book and platform work together to open bigger doors.
  • Readers, leaders, and media finally find your insights.
  • You feel energized by connection instead of drained by doing it alone.
  • Speaking invitations and collaborations come to you naturally.
  • Your voice is recognized and respected on the topics that matter most.
  • You’re seen as the go-to expert in your field, not the best-kept secret.
  • You wake up knowing your message is making the impact it was meant to.

One bold step really can change everything.

 

"Allison really knows what she's doing."

"Working with her in advance of my memoir's launch felt like I was part of a team somehow, and she's the manager who's looking at the big picture... and directing traffic to all her resources... marketing plan, prelaunch, publicity, speaker training... And I faithfully listen to her podcast - The Author's Edge."

 

Jessica Waite
bestselling author of The Widow's Guide to Dead Bastards: a Memoir

 

“Allison is a genius at distilling your ideas, your creative flow, your story. She gets you down to your most potent creative idea so that you can actually get your work out into the world."

 

Jennifer Jane Young
life coach and author of Say Yes To Your Yes

A Clear, Proven Path to Visibility and Authority

You don’t need to start over. You need a clear strategy that connects your expertise to the visibility you’ve already earned.

Clarify Your Message
We’ll define your big idea and align your message so it’s clear, compelling, and market-ready.
Build Your Book + Platform. Together.
We’ll determine the best publishing route and platform strategy for your goals and timeline.
 Grow Lasting Visibility
You’ll build lasting visibility with a plan designed to expand your credibility and impact.

 

You’re in the right place – whether you’re writing your first book, planning your launch, or ready for full visibility support.

Book a Visibility-Building Call
Allison Lane, publishing and visibility strategist, coaching a client on book proposal and platform.

I know how discouraging it feels when your work speaks for itself but still doesn’t get seen.

I’ve spent my career helping brilliant experts get seen. Experts just like you.

After 25 years in big-brand marketing at Unilever, Burt’s Bees, and The Body Shop, I know how visibility transforms brands and lives. Now I use those same strategies for authors and experts ready to claim their space as recognized voices.

My clients have:

  • Landed Big Five + premium hybrid publishing deals 
  • Hit The New York Times, USA Today, and Amazon bestseller lists
  • Spoken on major stages and won national awards
  • Been featured in Forbes, CBS Mornings, People, and The New York Times
  • Built platforms that now drive speaking fees, media invitations, and long-term authority

I’ll help you move from best-kept secret to go-to expert with a book and platform that finally reflect your expertise.

Allison

Book a Visibility-Building Call
canva - University logos

"Allison will jedi mind-trick you through the emotional mind-warp of the publishing industry on your way to success."


 

Dr. Anne Aspler
emergency physician, survivor, advocate against private violence, memoirist + agented

 

“I never would've thought to do what Allison did – her custom marketing strategy blew me away. She’s my ‘Book Launch Genie.’”

Arielle Ford
bestselling author of The Love Thief

How It Works:
From Best-Kept Secret to Go-To Expert

Book a Free Strategy Call
Get expert eyes on your goals, identify what’s keeping you stuck, and uncover your best next step.
Map Your Expert-to-Author Path
Position your message, publish smart, and grow your reach with a clear plan.
Become a Trusted Public Authority
Lead meaningful conversations, earn recognition, and expand your influence with confidence.
Book a Visibility-Building Call

Caroline Maguire, author of Why Won't You Play with Me? 

 

What You’ll Walk Away With


Most experts start seeing results within weeks, not years.

Book Deal Ready
A sharp pitch and proposal that earns agent interest and real advances from publishers.
Launch Visibility
A straightforward campaign that gets you booked on stages and quoted in national media.
Platform Power
A presence that signals instant credibility and attracts the right readers, partners, and opportunities.

Real Experts. Real Results.


When you write the right book and build your platform in tandem, this happens…

Amazon Editors' Pick + featured on CBS Mornings

Tracy Otsuka, author of ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain

Consulting with major medical schools

Laura DeKraker Lang-Ree, author of The Cancer Parent's Handbook: What Your Oncologist Doesn't Have Time to Tell You

Awarded with Memoir of the Year

Morgan Baker, author of Emptying the Nest: Getting Better at Goodbyes

Added to 200+ university curriculums

Sam Bennett, author of The 15-Minute Method: The Surprisingly Simple Art of Getting It Done

Picked up for wide distribution

Jessica Fein, author of Breath Taking: a Memoir of Family, Dreams and Broken Genes

Already in 2nd printing

Miriam Schulman, author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity

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"Allison is the best. You will walk away knowing you can do this and your messaging will be clear. I'm a marketer by trade and, I promise, you can't do this on your own."

Dr. Mara Einstein
author of Hoodwinked: how marketers use the same tactics as cults

I used to keep a spreadsheet of client wins – agent offers, book deals, major media, awards.
I stopped counting.


When you position your book the right way, it doesn’t get buried.

Your Success Story Starts Here

“There would be no book without Allison. Amazon made my book an Editors' Pick, and it soared to #1 across multiple categories.”

Tracy Otsuka with book
Tracy Otsuka
ADHD coach, podcast host, and bestselling author of ADHD for Smart Ass Women

“Allison worked her magic, insisted I could do it, and helped me put myself and my work out there.”

 

 

Morgan Baker with book
Morgan Baker
Professor at Emerson College and award-winning author of Emptying the Nest

“With Allison, I feel at ease. She keeps me moving forward and focused on the next steps. I’m so grateful.”

Laura DeKraker Lang-Ree with book
Laura DeKraker Lang-Ree
Author of The Cancer Parent’s Handbook

“She’s zealous about helping other writers – especially women – share their message and get visible.”

Courtney Maum with book
Courtney Maum
Author of The Year of the Horses

“Hands-down the best. Could NOT have done this without you and wouldn’t want to try.”

Sam Bennett with book
Sam Bennett
Author of The 15-Minute Method

Ready to stop being the best-kept secret? Let’s make your expertise visible.

Author Success: From Invisible to Influential

  • Step into your role as a respected public authority.

  • Your book and platform open doors and expand your reach

  • Energized by connection, not drained by doing it alone

  • Readers, leaders, and media finally find your insights

  • Speaking invitations and opportunities come to you

  • Recognized as a trusted voice on the issues that matter most

One bold step really can change everything.

Expert speaking on stage as recognized authority
→ Book a Visibility-Building Call

You actually made this fun!

-- Tracy Otsuka, author of ADHD for Smart Ass Women

 

Stop Playing Small with Your Ideas

We help you write the right book and build a platform that’s impossible to ignore.

Because One Bold Step Can Change Everything

→ Book a Visibility-Building Call

"When your message is sharp, your impact is huge. Allison’s process brought it all into focus." 

Ann Batchelder
Author - Craving Spring: A mother's quest, a daughter's depression, and the Greek myth that brought them together

 

"Allison's support, guidance, and encouragement kept me in the right lane on this wild road!"

Jessica Fein
Author - Breath Taking: a Memoir of Family, Dreams, and Broken Genes

"I valued my time working together with Allison. Now my book is out and I'm on a roll with marketing. I couldn't have done it without her!"

 
Inga Aksamit
Travel Journalist and Author of Between Two Worlds

Stop Pretending You’re Not a Badass

“Allison's expertise really helps lift your experience and pushes you on your way.”

– Stephanie Weaver, author of The Migraine Relief Plan cookbook

“Allison’s extensive marketing knowledge and expertise provided much-needed guidance as I brought my memoir to publication as a novice writer and self-promoter.”

Candace Cahill, author of Goodbye Again

“I used to feel totally lost. Now I know exactly what steps to take, and that shift came from Allison’s guidance. The changes in my approach were real and immediate. Writing a book is hard. Getting it out there? Even harder. But with Allison, it feels possible - even easy."

Daiva Venckus, historian

“You gave me clarity, confidence, and direction. I’ve come so far and learned so much. It’s hard to even remember where I was.”
 

Jillian Barnet
memoirist, tiny farmer, essayist - Best American Essays Anthology

"Allison is a tremendous resource and a source of confidence-building support. I was so nervous to begin querying, thinking my book proposal and query would never be perfect and fearing rejection. But I've already received 2 asks for my manuscript from my top tier agents In 24 hours and I've only queried 5 agents so far. I just wanted to say THANK YOU. Thanks for all the encouragement!"

→ Book a Visibility-Building Call

Strategic publishing, brand, and visibility support for women experts ready to write the right book and build their author platform.

How I’m Different

  • Establish Visible Authority
    Your expertise deserves to be seen. I help you position your ideas and experience so people instantly understand who you are and why your work matters.
  • Align Your Book and Platform: Your book, brand, and visibility strategy work together as one clear system — helping you reach further and attract the right opportunities.
  • Gain Clarity and Momentum: You’ll have a focused plan for growing your presence, strengthening your message, and sharing your work with confidence.
  • Expand Your Reach and Recognition: My clients have landed traditional and hybrid book deals, hit bestseller lists, earned national media, and become trusted voices in their fields.

Let’s build the visibility your expertise deserves.

Book a Visibility-Building Call