Allison Lane Literary
#8 Mastering Your Book Marketing: What Publishers and Publicists Really Do
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#8 Mastering Your Book Marketing: What Publishers and Publicists Really Do

In this episode, we dive into the critical topic of marketing and publicity for authors, debunking common myths about what publishers do and outlining what responsibilities fall on you, the author.

Whether you are self-publishing, hybrid publishing, or working with a traditional publisher, you'll learn why you are your book's best marketer.

From understanding the roles of marketing and publicity to knowing when and how to hire a publicist, this episode provides actionable insights to help you manage your brand and maximize your book's reach.

Tune in for tips on creating a comprehensive author package, leveraging media appearances, and planning your long-term marketing strategy.

If you are gearing up for a book launch, this is a must-listen!


📚 Resources Mentioned: 


Time Stamps:

00:00 Introduction: The Author's Marketing Dilemma

02:21 Understanding Marketing vs. Publicity

03:19 Debunking Publisher Myths

06:44 The Role of a Publicist

09:52 Publicity Costs and Budgeting

11:58 Next Steps for Authors

13:22 Conclusion and Final Tips



📚 Resources Mentioned: 


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