From Zero to One Million Followers on LinkedIn: Daniel Murray’s Content Strategy | Ep. 64

What if your most valuable book marketing asset isn’t your manuscript but your audience? 

Allison Lane sits with Daniel Murray, creator of ‘The Marketing Millennials,’ and shares how he built a LinkedIn following of over 1 million by focusing on connection over perfection. We dive into the author marketing strategies that actually work, especially when you’re short on time and budget. 

Deep dive into the content strategy behind massive LinkedIn growth and what actually moves the needle when you’re building visibility on purpose.

If you want to find your readers and keep them coming back, this is a must-listen.

What You’ll Learn:

• How to grow a reader-focused audience on LinkedIn, no team or budget required.
• The unscalable marketing moves that lead to scalable author success.
• Why consistent, imperfect content builds trust (and bookshelves) faster.

Resources Mentioned:

• Daniel Murray’s website: https://themarketingmillennials.com/ 
• Podcast: The Marketing Millennials: https://themarketingmillennials.com/podcast/ 
• Connect Daniel on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ 
• Book Reco:
• Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland https://bookshop.org/a/55773/9780062388421 
• The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost your Sales by Dan S. Kennedy: https://bookshop.org/a/55773/9781440511417 
• Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut: https://bookshop.org/a/55773/9781398606487 

Timestamps:

• 03:50 – Why most experts miss the mark on LinkedIn.

• 10:25 – The real secret to content that connects.

• 19:40 – How to reuse your best-performing ideas.

• 32:10 – Sustainable marketing even when time is tight.

• 44:00 – Daniel’s one action for authors to take today.

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your feedback fuels the mission and helps more authors market their books with confidence.

Watch on YouTube: https://www.youtube.com/watch?v=7PKkdZMdpS0