Allison Lane Literary
#14 How to Launch a Book with Confidence: 3 Essential Phases for a Strategic Book Launch
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#14 How to Launch a Book with Confidence: 3 Essential Phases for a Strategic Book Launch

In this episode, Allison Lane explains the crucial importance of planning your book launch well in advance. Discover the three key phases of a successful book launch: planning, establishing your digital presence, and implementing your campaign. Learn how to set clear goals, assemble your toolkit, and identify key opportunities. Get tips on creating your author bios, setting up automated emails, pitching to media, and running a pre-order campaign. Avoid last-minute panic and set yourself up for success with a comprehensive, fun, and effective book launch strategy.

📚 Resources Mentioned:


Timestamps:

00:00 The Importance of Planning Your Book Launch
01:56 Key Components of a Successful Book Launch Plan
05:07 Establishing Your Digital Presence
08:47 Implementing Your Pre-Order Campaign
10:09 Maintaining Momentum and Leveraging Results
12:57 Final Thoughts and Resources for Authors

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