What to Post on Social when You're Afraid to Post Anything
If posting on LinkedIn feels risky, this short episode is for you.
Allison Lane breaks down what to share when you don’t want to repost company news, sound self-congratulatory, or get an awkward call from your boss, comms team, or the provost.
In this episode, Allison explains a simple, safe shift: strong content doesn’t have to stay inside your industry.
Some of the most valuable posts come from applying outside ideas to your world in a thoughtful way.
Get Allison's free resource "7 Shifts to Build Real Authority: Without Living on Social Media" https://www.lanelit.com/authority
You’ll learn 3 practical ways to post without setting off alarm bells:
- Share an article, book, or talk from outside your industry and add your perspective
- Comment on the original LinkedIn post to get seen by a wider audience
- Re-share the source post with your own commentary to expand reach
If you want to show up as insightful and relevant without going rogue, hit play.
Timestamps:
- 00:00 Welcome to the Author's Edge
- 00:28 Breaking the Social Media Posting Dilemma
- 01:00 Think Outside Your Industry
- 02:37 Real-World Examples of Cross-Industry Insights
- 04:03 Practical Tips for Sharing on Social Media
- 06:04 Final Encouragement and Call to Action
Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority
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Watch this on Youtube: https://youtu.be/DtZtkw9nWP0