Social Media For Authors: Smarter Posting and Genuine Connections with Katie Brinkley
Social media can feel overwhelming and chaotic, especially for authors building their own audience.
Social media expert Katie Brinkley joins Allison Lane to break down the madness and share real, practical advice -- what actually works on social platforms, how to reach the people you want (even if they don’t know you yet), and how to simplify your approach without burning out. If posting feels like a grind, you’ll leave with a new attitude about content, real community-building tips, and clear steps to make your next post count. Plus, Allison Lane and Katie Brinkley show why silent observers might be your strongest supporters.
Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority
In this episode, Allison and Katie discuss:
- 00:06 How to identify the problem your audience is already aware of
- 00:12 Why most authors only reach friends and family, and how to grow past it
- 00:17 The four-post strategy that saves time and gets better visibility
- 00:23 How to stay visible even when the algorithms shift
Resources:
- Get Allison Lane’s Free Guide - 7 Shifts to Build Real Authority: https://www.lanelit.com/authority
- The Social Shift: The Road Back to Community: https://bookshop.org/a/55773/9798989025718
- Podcast: Rocky Mountain Marketing: https://podcasts.apple.com/us/podcast/rocky-mountain-marketing-digital-marketing-for-entrepreneurs/id1506956667
- Connect with Katie: https://www.linkedin.com/in/katiebrinkley
- Katie’s Newsletter - The Social Situation: https://www.linkedin.com/newsletters/6942957654013075456/
If this conversation helped you rethink how you show up online, take a minute to rate and review The Author’s Edge. Your support helps more authors build real authority without burning out.
