How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67
Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does.
Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm.
What You’ll Learn:
- Why email builds stronger author-reader relationships than social media ever can
- How to structure your author emails to avoid the wall of words
- What to send subscribers before your book launches, and how often
Resources Mentioned:
- Abby Combs’ The E-Studios Marketing website: https://theestudios.com/
- Connect with Abby Combs on Instagram: https://www.instagram.com/abbycombsceo/
- Email Marketing platforms:
- Flodesk: https://flodesk.com/
- Klaviyo: https://www.klaviyo.com/
- Design tool - CANVA: https://partner.canva.com/c/3658167/647168/10068
- Book Reco: Ever Mine by Laura Pavlov: https://a.co/d/i0YZZnZ
Timestamps:
- 04:12 – The dating analogy that reframes your email list
- 12:58 – Why newsletters aren’t what your audience wants
- 25:05 – The chips-and-salsa email strategy you’ll actually use
- 38:00 – Canva and email formatting that doesn’t suck
- 51:15 – The first step every author should take before writing a single email
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously.
Watch on YouTube: https://www.youtube.com/watch?v=jlua3GBzAw8
