How to Use Speaking Engagements to Earn Trust Fast with Allison Lane

If you’re speaking but not marketing where you spoke, you’re leaving credibility on the table.

In this quickie episode, Allison Lane explains why credibility is an asset, not a moment, and how to make it visible where it actually builds trust.
You’ll learn the simplest way to reuse one proof point so new people can trust you faster, without posting more or sounding braggy.

Time stamps:
00:00 Quickie intro + the mistake
00:20 Credibility is an asset, not a moment
00:40 Where proof must live: banner, bio, website
01:05 Credibility doesn’t expire
01:30 Proof builds trust and authority
01:55 Don’t dismiss old wins
02:15 Do this today: pick one proof point
02:40 Grab logo + contextual photo
03:05 Place it and leave it
03:30 Why social posts disappear
03:55 CTA: 7 Shifts guide
04:15 Why you’re not getting opportunities
04:40 DM me on LinkedIn + wrap

Action step: pick one speaking proof point from the last five years, grab the logo and an on-stage photo, and place it on your LinkedIn banner, website homepage, or short bio and leave it there.

Don't forget to showcase proof of your own credibility get the free guide: 7 Shifts to Build Real Authority at https://lanelit.com/authority