How to Use LinkedIn to Build Your Brand Without Playing the Algorithm Game with Kate Paine | Ep. 71
Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening?
Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content.
Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap.
What You’ll Learn:
- How to craft a keyword-rich LinkedIn headline that helps you show up in search
- What to post (and what to stop posting) to grow your visibility as an author
- Why short-form video is the secret weapon for author branding on LinkedIn
Resources Mentioned:
- Kate Paine’s Website: https://standingoutonline.com/
- Connect with Kate Paine on LinkedIn: https://www.linkedin.com/in/katepaine/
- Book Reco: Wild Dark Shore: A Novel Charlotte McConaghy: https://bookshop.org/a/55773/9781250827951
Timestamps:
- 01:45 – Why most authors are invisible on LinkedIn
- 08:12 – The exact formula for writing a standout headline
- 14:39 – The 3 content pillars every author should use
- 26:20 – Why short-form video is booming on LinkedIn
- 33:47 – What NOT to do in LinkedIn groups
- 42:50 – The personal story tip that builds connection fast
If you enjoyed today’s episode, please take a minute to rate and review Author’s Edge. It helps more brilliant authors like you find the show and gives us the fuel to keep delivering strategic episodes like this one. And don’t forget to share this episode with a fellow author whose LinkedIn profile needs a glow-up.
