How to Become the Go-To Voice in Your Niche Using Podcasting with Victoria Meyer | Ep. 72
Think you need a huge audience or perfect setup to make podcasting work for your book? Think again.
Allison Lane is joined by Victoria Meyer, host of The Chemical Show and founder of Progressio Global, who reveals how niche podcasting can boost your visibility, expand your platform, and open unexpected doors, including paid speaking, brand collaborations, and major press.
Whether you’re podcast-curious or already hitting record, we unpack how to turn your voice into your most powerful asset.
What You’ll Learn:
- How to use podcasting (as a host or guest) to grow your author platform
- Why perfectionism is blocking your visibility and how to start anyway
- The simple strategy behind podcast content that works for years
Resources Mentioned:
- Victoria’s Media Kit + Podcast Resources: thechemicalshow.com/podcasters
- Victoria’s Website: www.progressioglobal.com
- Connect with Victoria on LinkedIn: https://www.linkedin.com/in/victoria-king-meyer/
- Book Reco:
- Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://bookshop.org/a/55773/9781401960582
- JD Robb’s In Death Series: https://bookshop.org/beta-search?keywords=JD+Robb%E2%80%99s+
Timestamps:
- 04:27 — How a niche podcast became a visibility machine
- 12:16 — The real reason most authors don’t start a podcast
- 18:33 — Why guesting is the fastest way to get visible
- 26:42 — A one-minute podcast clip that still drives leads
- 38:05 — The simple step Victoria recommends if you want to launch a podcast
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