How to Avoid the Publishing Mistake That Kills Book Sales with Terry Whalin | Ep. 59
What if your book doesn’t fly off the shelves just because it’s published?
Allison Lane dives into the truth about book marketing myths with editor and author Terry Whalin. From breaking down publisher expectations to showing you how to reverse-engineer your author strategy, this episode gives you the clarity and tools to stop spinning and start selling.
Whether you’ve just launched your first book or have a shelf full of titles, don’t miss this straight talk on building visibility and making your book work for you.
Listen now and find out how to take charge of your book’s success.
What You’ll Learn:
- The biggest myth authors believe about publishers (and what to do instead).
- How to create book marketing momentum using the Rule of 5.
- What works in 2025 for getting reviews, visibility, and real book sales
Resources Mentioned:
- Terry Whalin’s blog spot: https://terrywhalin.blogspot.com/ | Subscribe: https://t.co/W6uU64u6aA
- Terry Whalin’s Book: 10 Publishing Myths by Terry Whalin: Insights Every Author Needs to Succeed - https://bookshop.org/a/55773/9781642794526
- Publishing Offer - Get the book + $200 in bonuses: https://www.marketing4books.com/us-ord
- Connect with Terry on LinkedIn over 19,400 connections: https://www.linkedin.com/in/terrywhalin/ | on X 175K followers: https://x.com/terrywhalin
- Join Bestseller Launch School: https://www.lanelit.com/bestseller
- Book recommendation: Kenny’s Bright Red Scooter: https://bookshop.org/a/55773/9781636981352
If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who are ready to launch with clarity and confidence. Share this episode with a friend who’s stuck in the “what now?” stage.
Timestamps:
[02:00] – The #1 myth authors believe about publishers.
[08:30] – How a children’s book author sold 10,000 copies through the military.
[17:00] – Terry’s marketing wake-up call and the power of blogging.
[24:00] – Why your book needs reviews—and how to get them.
[30:00] – The 11th publishing myth and a free resource you need.
Watch here. https://www.youtube.com/watch?v=6MKfJB_W0WQ
