Digital Presence Fixes That Get You Found: SEO, AI, and Website Tips with Sandra Scaiano
Your reputation can be rock solid. And still, your online presence can make you look like a side hobby.
On the Author’s Edge episode, Allison Lane talks with Sandra Scaiano from The Long Game podcast about building a digital presence that actually functions. Not for vanity. For opportunities.
You’ll learn how to build a website that turns curiosity into action. How to create a clean path so people can hire you instead of endlessly picking your brain. And how SEO still matters, even with AI search and answer engines reshaping discovery.
What they cover:
- [03:38] Why corporate habits can sabotage personal branding after you go solo
- [05:21] How to avoid decision fatigue and keep momentum
- [07:00] What’s changing with SEO, AEO, and AI-driven discovery
- [13:40] A simple way to do keyword research using Google suggestions
- [15:03] Why long-tail keywords help you compete without fighting the “big guys”
- [20:34] How to structure pages so search engines understand your content
- [21:36] Headlines as hierarchy, not font sizes
- [19:04] Internal linking so your site doesn’t create dead-end pages
- [29:00] The customer journey: what you actually want visitors to do next
- [33:00] A 15-minute micro-step you can take today to improve your site fast
Resources Links:
- Guest: Sandra Scaiano: https://sandrasky.com/
- Listen to Sandra’s podcast, The Long Game: https://sandrasky.com/podcast/
- Connect with Allison Lane: