Amazon Ads: Choose Keywords + Categories Boost Book Sales with Jai Heer | Ep. 74
What if you could sell more books on Amazon without spending a fortune or wasting hours learning ads?
Amazon ads strategist and founder and CEO of AMSPPC.com, Jai Heer, shares the exact steps nonfiction authors can take to boost discoverability, grow book sales, and make their book stand out in a crowded marketplace. You’ll learn how to choose the right keywords, set realistic sales expectations, and run ads that actually work, even if you’ve never touched the Amazon dashboard before.
Whether you’re traditionally published, with a hybrid, or self-published, this conversation will help you turn your book into a long-term visibility asset.
In this episode, Allison and Jai discuss:
- 02:15 — The #1 mistake authors make with Amazon ads
- 10:30 — Why your book title needs the right keyword in the first half
- 24:40 — How to set a realistic Amazon ads budget that works
- 38:50 — Turning your book into a long-term visibility asset
- 50:20 — Jai’s one tip for every author using Amazon ads
Jai Heer is the founder and CEO of AMSPPC.com, an Amazon Certified KDP AMS consultant, and author of KDP Amazon Ads for Non-Fiction Authors: Basic and Advanced KDP AMS Strategies for Non-Fiction Authors to Sell More Books, Reduce Spend, and Align Your Goal with Your Advertising
Resources Mentioned:
- Connect with Jai Heer: https://amsppc.com/
- Connect Jai on LinkedIn: https://www.linkedin.com/in/jai-singh-profile/
- Book reco: The Undiscovered Self: The Dilemma of the Individual in Modern Society by C. G. Jung: https://bookshop.org/a/55773/9780316476942
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