First, remember that all those other courses have not been wasted - they have served to prepare you for this moment. (Kind of like all the bad dates that made you appreciate the right one when they came along : ) 

Most people who join us have already tried courses, books, or workshops. The difference here is structure + accountability. You’re not left to “figure it out on your own.” 

We’ve built this program so you make steady, visible progress every week. 

Between our twice-a-month sessions, daily accountability options, and community check-ins, you’ll never be stuck staring at the page alone, or swirling in the self-doubt and perfectionism that has kept you stuck before now.

Babe. Seriously. No one “has” time to write a book. (And of course we all wish we had three months off to write….in a villa in Provence…with a masseuse on call…)

But here’s the good news: books rarely get written in eight-hour marathons. 

Books get written in small, consistent bursts. 

We’ll show you how to move forward in as little as 15 minutes a day. With support and focus, you’ll be shocked at what you can get done in the time you do have.

Nope. Some people come in with a half-finished manuscript, some arrive with only a vague twinkle of an idea. We meet you where you are and help you sharpen your concept into something compelling and marketable.

If you have a story, an idea, or expertise that won’t leave you alone, you’re good enough. Period. 

Your book idea PICKED YOU and it will not leave you alone. 

Your book has never abandoned you. 

Believe in your book the way your book believes in you.

Writing a book is not about being perfect out of the gate -- it’s about showing up, getting support, and letting the process grow you into the writer you want to be.

Yes. While most of our students write nonfiction or memoir, the principles of storytelling, structure, and platform-building apply to fiction, YA, and narrative non-fiction as well. 

If your goal is to write a book people actually want to read (and buy), this program will help.

NOTE: If you are writing a children’s book, you might want to find another program that specializes in that very specialized niche. You’re still welcome to join us, of course, but neither of us has much experience with the 0-6yrs market.

Absolutely. If you’ve got a draft, we’ll help you refine, restructure if needed, and -- crucially -- get it market-ready. 

Many writers get stuck at the “I think I’m finished, now what?” stage. We’ll make sure you know your next steps to:

• Figure out whether you should self-publish, hybrid-publish or traditionally publish
• Find the team to support you (agent, publisher, editors, etc)
• Get your marketing and book proposal plan together so you can connect with the audience who will LOVE your book

Well, a $197 self-study course can’t look you in the eye and answer both the question you’re asking AND the question you should be asking.

And books about writing can’t give you feedback on your concepts. 

And writing groups rarely understand how publishing and book marketing actually work. 

This is a high-touch, guided experience that addresses both the creative and the business side of writing. 

That combination is rare -- and it’s why people actually finish their books here.

Both. We’ll help you decide which path is right for your book, and we’ll prepare you for whichever option is perfect for you. 

The principles of writing well and building an audience apply no matter how you publish.

Nope. We don’t teach “icky marketing.” We teach you how to talk about your book in a way that feels natural, true to your voice, and aligned with your values. 

You’ll discover how to find the readers who are already looking for what you have to say -- without having to shout or dance on TikTok (unless you want to).

All live sessions are recorded, and the accountability system is designed to flex with your life. 

You can always step in or out or aside without shame or judgment. 

Life happens, and you can hop back in when you’re ready.

We keep the cohort intentionally small so you’re not lost in the shuffle. You’ll get direct support from both of us, and you’ll know your fellow writers by name.

It is a serious investment -- and that’s the point. Most writers spend years (and thousands of dollars) circling around their book without ever finishing. 

This program collapses that timeline. 

You’re not just getting cookie-cutter information. You’re getting momentum, accountability, expert coaching, and marketing know-how. 

SSBWC gives you the insights, drive, and courage to get your book off your hard drive and into the hands of readers.

Yes. Between Allison’s publishing and marketing expertise and Sam’s book-structuring and writing genius, we cover both the creative and business sides. 

If you’re headed toward traditional publishing, we’ll guide you on proposals, agents, and pitching. 

If you’re leaning indie or hybrid, we’ll make sure you’re equipped to publish and sell with confidence.

Totally normal. You don’t have to share any of your work if you don’t want to. 

And if you decide you do want to, you’ll find that this group is one of the safest, kindest places to put your work into the world.

You’ll finish with either a completed manuscript or a polished book proposal (depending on your track), plus a marketing plan so your book doesn’t just gather dust. 

You’ll know exactly what to do next -- whether that’s pitching agents, self-publishing, or diving into revisions.

Some people repeat SSBWC because they find it such a lovely greenhouse in which they can stay connected to their dreams and stay productive and they feel like they learn something new every time. We love that.