The Irresistible Author:
A Visibility Accelerator  

Because They Can’t Love You If They Can’t Find You


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Here's what's happening…
We’re creating a new case study group and we want you to be part of it.

It's called The Irresistible Author: A Visibility Accelerator and the outcome is simple:


We will work with you to create a COMPLETE author’s platform built just for you with no homework, no AI BS, no fancy tech stuff – and done before Labor Day.

Our goal for you is simple: to build an easy way for your ideal people to find you and fall in love with you.

And if you're reading this, it means you want to be SEEN - for your real self - AUTHENTICALLY - in a  way that doesn’t trigger your imposter syndrome, perfectionism, or self-doubt.

We got you.

 

What This Visibility Accelerator Involves:


Over less than four hours of teaching time, we are going to create a brilliantly simple and easy-to-maintain brand strategy for you -

(that thing that the publishing industry calls your “platform”)

DEFINE YOUR CLEAR, AUTHENTIC AUTHOR BRAND
 

Being able to state the truth about who you are presents an extraordinary conundrum for the creative person:

How are you supposed to summarize yourself without sounding glib?
Or bragging?
Or feeling stilted, fake, or deeply uncomfortable?

Welcome to the new, modern way to say who you are in a way that feels great. Oh - and with our unique system, this takes less than an hour from start to finish.

You’ll never hesitate to answer the question,”So, what do you do?” again.

Visibility starts to feel GOOD.

FIND YOUR IRRESISTIBLE AUDIENCE

 
Who, exactly, is going to buy your book?

Scary question, right?

Well, first of all - forget about “demographics” - we have an infinitely more nimble way for you to identify your perfect people. (This also takes less than an hour).

Our one-of-a-kind Irresistible Author Visibility system is like a tantalizing aroma that draws your perfect readers, colleagues, collaborators and clients right to your door.

(Is anyone else picturing Pepe LePew right now? Just me? OK. Never mind.)

You’ll stop wasting time with tire-kickers and attract only your favorite kinds of folks.

CREATE YOUR IRRESISTIBLE DIGITAL HOME BASE
 

You may have been told that you need to be everywhere all the time: 

  • Facebook
  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
  • Snapchat
  • Substack
  • Threads
  • Bluesky

And whatever the new thing is….

You need to be findable, for sure - but you don’t need to spend all your days online, tending to your social media feeds. 

Especially now, when it all feels kind of…futile.

GREAT NEWS: with our Irresistible Author Visibility plan, you instantly have the perfect landing spot for your ideal audience to find you, connect with you, and hire you.

 

  • You don’t need a fancy website (in fact - it’s better if you don’t)
  • You don’t need an expensive social media manager (or even a cheap one : ) 
  • You don’t need a complicated posting strategy (and it’s NOT TRUE that Wednesdays are the best day to post no matter what anyone says, OK?)

All you need is one hour following our ridiculously simple step-by-step system to take advantage of the “digital home base” that is COMPLETELY FREE and EASY TO USE.

In fact, you’re probably already using this system.
You’re just not using it properly.
We can fix that.

Curious? Read on….

What This Visibility Accelerator Involves:


Over less than four hours of teaching time, we are going to create a brilliantly simple and easy-to-maintain brand strategy for you -

(that thing that the publishing industry calls your “platform”)

DEFINE YOUR CLEAR, AUTHENTIC AUTHOR BRAND
 

Being able to state the truth about who you are presents an extraordinary conundrum for the creative person:

How are you supposed to summarize yourself without sounding glib?
Or bragging?
Or feeling stilted, fake, or deeply uncomfortable?

Welcome to the new, modern way to say who you are in a way that feels great. Oh - and with our unique system, this takes less than an hour from start to finish.

You’ll never hesitate to answer the question,”So, what do you do?” again.

Visibility starts to feel GOOD.

FIND YOUR IRRESISTIBLE AUDIENCE

 
Who, exactly, is going to buy your book?

Scary question, right?

Well, first of all - forget about “demographics” - we have an infinitely more nimble way for you to identify your perfect people. (This also takes less than an hour).

Our one-of-a-kind Irresistible Author Visibility system is like a tantalizing aroma that draws your perfect readers, colleagues, collaborators and clients right to your door.

(Is anyone else picturing Pepe LePew right now? Just me? OK. Never mind.)

You’ll stop wasting time with tire-kickers and attract only your favorite kinds of folks.

CREATE YOUR IRRESISTIBLE DIGITAL HOME BASE
 

You may have been told that you need to be everywhere all the time: 

  • Facebook
  • LinkedIn
  • Instagram
  • TikTok
  • YouTube
  • Snapchat
  • Substack
  • Threads
  • Bluesky

And whatever the new thing is….

You need to be findable, for sure - but you don’t need to spend all your days online, tending to your social media feeds. 

Especially now, when it all feels kind of…futile.

GREAT NEWS: with our Irresistible Author Visibility plan, you instantly have the perfect landing spot for your ideal audience to find you, connect with you, and hire you.

 

  • You don’t need a fancy website (in fact - it’s better if you don’t)
  • You don’t need an expensive social media manager (or even a cheap one : ) 
  • You don’t need a complicated posting strategy (and it’s NOT TRUE that Wednesdays are the best day to post no matter what anyone says, OK?)

All you need is one hour following our ridiculously simple step-by-step system to take advantage of the “digital home base” that is COMPLETELY FREE and EASY TO USE.

In fact, you’re probably already using this system.
You’re just not using it properly.
We can fix that.

Curious? Read on….

 

Here's the Step-by-Step Path:

Session One: Orientation to Your Author Visibility Roadmap


Tuesday, August 5
9am PT/12noon ET/5pm BST
60-minute session


We’ll lay out the whole process of making you Irresistible - step by step. 

Plus give you the keys to the kingdom so you can access all your bonuses, etc.

And this ONE SESSION is worth the whole thing because you’ll finally get the CLARITY on your publishing path that you’ve been craving. 

Now that you understand the landscape, it’s time to figure out YOU.

Session Two: Defining Your Irresistible Personal Brand


Tuesday, August 12
9am PT/12noon ET/5pm BST
60-minute session


This is the fun part - we help you discover how to talk about yourself in a way that is memorable, magnetic, and REAL.

Using our flexible templates, you’ll effortlessly create:

  • Your compelling Intro
  • Your captivating Bio
  • An “About Me” page on your website that converts clients
  • Your “elevator pitch” (ugh - I know - but you know what we mean)
  • The “About the Author” section of your book proposal that will have publishers racing to sign you

Now that you can articulate your personal brand, it’s time to find your AUDIENCE.

(This is where it gets especially delicious : )

Session Three: Discover Your Irresistible Audience


Tuesday, August 19
9am PT/12noon ET/5pm BST
60-minute session


Remember the last time you bought something that you just HAD to have? That thing that felt like it was made just for you? 

That thrill of recognition is what it feels like when you offer your work to your ideal audience.

They are already waiting for you.

You just need to issue an invitation that they will recognize.

Luckily, our system makes your audience invitation much easier than you might think.

Once we help you define the parameters of your exact target market, you will never struggle to sell anything again. Promise.Now that you have identified your AUDIENCE, it’s time to turn them into your PLATFORM.

Session Four: Creating Your Irresistible Online Visibility Center


Tuesday, August 26
9am PT/12noon ET/5pm BST
60-minute session

Ready for the ultimate mind-bender? We’re showing you an easy way to attract that ideal audience we identified last week, and turn them into rabid fans.

No - it’s not a membership site.
It’s not email marketing.
It’s not Substack or Medium.
And it’s definitely not some proprietary platform that you have to buy.

In fact - your Visibility Center is completely free.

(And it is also the exact way Sam got her last five-figure book deal, a few international keynote speaking gigs, and invited to speak at Harvard. It’s also the way Allison attracts her top tier clients. F’reals.)

So…yeah. This works.

With this system, you'll be able to state clearly who you are, whom you serve, and how you stay in touch with them so you can:

  • Land that perfect agent

  • Get that book deal

  • Write the world’s most compelling book proposal

  • Attract your ideal readers

  • Build a profitable business around your book - even before you publish it

 

Oh - WAITAMINNIT - ALSO THIS - 

BONUS #1

Get booked on GOOD podcasts

Bonus Live Session: How You Can Get Booked on Good Podcasts TODAY

Wednesday, September 3
9am PT/12noon ET/5pm BST
90-minute session

BONUS #2

Co-working sessions

We’ve got special (optional) co-working sessions scheduled so you can work on your manuscript, get additional support, or review previous sessions:

Friday, August 8 at 10am PT/1pm ET/6pm BST
Friday, August 15 at 10am PT/1pm ET/6pm BST
Friday, August 22 at 10am PT/1pm ET/6pm BST
Friday, August 29 at 10am PT/1pm ET/6pm BST

BONUS #3

Private time with Allison & Sam

You also get a PRIVATE SESSION with Sam and Allison to go over your specific needs, questions, and strategy (VALUE: $2500) 
Booked at your convenience anytime between Aug. 5 - Nov. 5, 2025

 

TESTIMONIALS

“Sam is my favorite go-to leader when I'm looking for practical support to "Get It Done" that simplifies without dumbing down. She's absolutely delightful to boot. Highly recommend.” - Leah Nash

“Sam… rescued me from what felt like a slow death of creative shut down. Sam's teaching...restored my energy and excitement so that I'm now making steady progress toward my creative goals” - Marya Summers

“The accountability and community of the group kept me moving forward. Sam's expertise gave me tools to take on next steps: seeking an agent, choosing a publication path, and marketing the book. Sam offers a great combination of no-B.S. nuts & bolts (let's get this DONE!) and warm, compassionate and insightful coaching.” - Michelle Haner

“I knew without a doubt that I absolutely HAD to make that investment in myself or nothing would ever change. I had some big goals and dreams and visions and saw no way to get there on my own. Working with Sam was life-changing for me and set me on a whole new path with more wisdom and confidence.” - Cynthia Scott

“Allison helped me find my voice and pull out my best work with care, clarity, and so much skill. Every single literary agent I spoke with wanted to represent my book. Then Amazon made my book an Editors' Pick, and it soared to #1 in New Releases across seven categories. Publisher's Weekly graced it with an excellent review and Book Riot heralded it as one of the Best Self-Help Books of the Year. Allison was right about everything.” - Tracy Otsuka

“I just want to THANK YOU for the incredibly kind, consciousness and badass, creative sense of humor you bring to the work you do! You truly are the highly creative person whisperer…This is the first online class of the MANY I have taken where I have attended every class either live or watched every video and I've actually done the work…
1) because it's interesting, relevant and it works!
2) because you're authentic (and you swear with impeccable taste and timing)
3) because you're not boring (like slides)- you are actually very entertaining!
4) because it's changing my life”
- Peggy Lebo

“I have learned to prioritize my writing because of Sam. She showed me that I was treating my writing as a hobby, so I was getting hobby results. Once I acted like writing was my profession, that is what happened. - Robin Claire

“She’s zealous about helping writers — especially women — rethink how they write and publish, so you actually reach your goals” - Courtney Maum

“Allison delivers a complete, branded packaging of both author and book!” - Diana

“Allison delivers a complete, branded packaging of both author and book!” - Diana

"Allison finds the unique things that are going to make you shine." - Jessica Fein

“Allison's expertise really helps lift you up and pushes you on your way.” - Francesca Donlan

“As a first-time author, Allison made me feel prepared, confident, and actually excited to navigate publishing.” - Ashley Ryall

“I never would've thought to do what Allison did - her custom marketing strategy blew me away. She’s my ‘Launch Genie!” - Arielle Ford

“Allison is a GEM! She reminds us of our purpose and what we offer.”
- Anne Batchelderd

“Allison’s motivating, accessible, sincere style means the world. I always feel energized after working with her.” - Meg Stone

“Allison continually helped me realize that I wasn’t thinking big enough.”
- Dr. Mara Einstein

“Structure, connection, visibility - Allison delivers the magic.” - Lisa Sellge

“Allison helped me discover that my message was more powerful and more specific than I realized.” - Jeri Rosenthal

“I only wish I’d found Allison sooner. Her step-by-step process makes everything feel doable.” - Dr. Elizabeth Michas

(All this approbation makes me curious: what will YOU say after working with us???)

 

Commitment to Our Community

You join a community of smart, busy, kind-hearted authors and almost-authors and we'll meet weekly, where you'll get our full support in getting you VISIBLE.

You get instant access to all the bonuses, plus this brilliant community to cheer you on, plus individual time with Sam and Allison to make sure all of your questions get answered.

Visibility can be scary. Terrifying, even. We get it. 

And we’re here to make it simple, fun, and DONE in just 21 days.

 

The Investment:

Our goal with The Irresistible Author is to make it an easy 'YES' and make it easy to get started.

One-Time Payment

$1997 total

CLAIM MY SEAT

Six WEEKLY Payments of

$387 total

CLAIM MY SEAT
There’s no order form – just email us at [email protected] and we’ll send you the invoice. No muss, no fuss.

 

The “Love It or We’ll Fix It” Guarantee:

The Irresistible Author is a community of wisdom-based training, not a get-rich-quick scheme.

We commit to over-delivering every single time. We want you and your writing to be the success it is destined to be, and we’ll stop at nothing to help you get there. 

That said, you are the agent of change in your life and you alone are responsible for your results. (I mean, it would be weird if we claimed responsibility for your results, right?)

Guarantee: If at any time you are dissatisfied with the program, please let us know and we will work to make it right until we all feel good about it. Fair? OK. Thanks.

P.S. We can afford to offer this crazily liberal return policy, because, frankly, no one ever takes us up on it.

 

What You're Getting Inside Irresistible Author:

  • YOU GET: a clear Visibility Roadmap to build your online author platform, making it easy for you to either sell your book yourself (if you self-publish) or attract a traditional agent and publisher.

  • YOU GET: an Irresistible Personal Branding Vocabulary and a toolkit for how to use it, so you never feel uncomfortable describing yourself or your work again.

  •  YOU GET: a comprehensive Irresistible Audience Identifier System, so you are always attracting the exact right people to your front door.

  •  YOU GET: a simple Irresistible Online Visibility Center, so you can nurture your new-found community of friends and fans with ease.

  •  YOU GET: a BONUS live training on How to Get Booked on Podcasts (even the really popular ones)

  •  YOU GET: four co-working sessions so you can make the time and mental space to work and write.

  •  YOU GET: a private session with Allison and Sam, so you’ll get their brains focused on you and your work. We might help you find your perfect title, or rejigger your offer, or create your marketing plan out of whole cloth. Priceless.

 

Your Trusted Guides

 

About Allison Lane

Too many brilliant women stay invisible - unsure how to get their book published, build a platform, or step into bigger opportunities. 

Allison Lane helps women turn their expertise and stories into bestselling books and bold personal brands that open doors to speaking, media, and career-defining opportunities.

With 25 years of brand marketing experience at Unilever, Burt’s Bees, and The Body Shop, she brings clarity and strategy to every stage of the publishing journey.

Her clients have landed agents within days, sold manuscripts to Big Five publishers, reached #1 on Amazon, and been featured in Forbes, People, CBS Mornings, and The New York Times. When you work with Allison, you stop spinning your wheels - and start showing up like the powerhouse you already are.

About Sam Bennett

Sam’s first book, "Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day" has been a bestseller for over 11 years. Seth Godin called it, “An instant classic, essential reading for anyone who wants to make a ruckus.”

Her second international hit book is, "Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers and Recovering Perfectionists"

Her latest book is the award-winning,"The 15 Minute Method: The Surprisingly Simple Art of Getting It Done."

(She also just ghost-wrote a book: 52,000 words in just 45 days. That was fun.)

Originally from Chicago, Sam Bennett is an author, keynote speaker, consultant, and creativity/productivity specialist. 

Recently, she has become a top instructor on LinkedIn Learning with over 1.2 million students worldwide.

Your Trusted Guides

About Allison Lane

Too many brilliant women stay invisible - unsure how to get their book published, build a platform, or step into bigger opportunities. 

Allison Lane helps women turn their expertise and stories into bestselling books and bold personal brands that open doors to speaking, media, and career-defining opportunities.

With 25 years of brand marketing experience at Unilever, Burt’s Bees, and The Body Shop, she brings clarity and strategy to every stage of the publishing journey.

Her clients have landed agents within days, sold manuscripts to Big Five publishers, reached #1 on Amazon, and been featured in Forbes, People, CBS Mornings, and The New York Times. When you work with Allison, you stop spinning your wheels - and start showing up like the powerhouse you already are.

About Sam Bennett

Sam’s first book, "Get It Done: From Procrastination to Creative Genius in 15 Minutes a Day" has been a bestseller for over 11 years. Seth Godin called it, “An instant classic, essential reading for anyone who wants to make a ruckus.”

Her second international hit book is, "Start Right Where You Are: How Little Changes Can Make a Big Difference for Overwhelmed Procrastinators, Frustrated Overachievers and Recovering Perfectionists"

Her latest book is the award-winning,"The 15 Minute Method: The Surprisingly Simple Art of Getting It Done."

(She also just ghost-wrote a book: 52,000 words in just 45 days. That was fun.)

Originally from Chicago, Sam Bennett is an author, keynote speaker, consultant, and creativity/productivity specialist. 

Recently, she has become a top instructor on LinkedIn Learning with over 1.2 million students worldwide.

 

Any Questions?

You are welcome to reach out anytime if you have questions.

Email us at:  [email protected] or [email protected]

 

Ready to Get Started?
Don't Send Any Money Now!

Step 1: Send a short email to [email protected] saying "I'm In!"

Step 2: We'll send you an invoice. You can pay in full for $1997 OR make six weekly payments of just $387.

Step 3: You'll be enrolled, we’ll all feel great, and you’ll get the calendar links and Zoom details so you’re all ready to go. 

This is going to be so fun.