Build a Clear Strategy
Enjoy Calm and Confidence
Attract Attention and Readers
Your Book Launch, Supercharged
1
Strategic Planning
Craft a 12-month launch plan tailored to your book's success.
2
Expert Mentorship
Monthly sessions with industry experts to keep you on track.
3
Confident in Execution
Smart proven tactics for impactful results.
Your Book Launch Partner
I'm Allison Lane. I understand the challenges and pressures of launching a nonfiction book.
Agonizing over every step is a pain in the rear. From debut memoirists to expert coaches - and so many more - I've helped clients avoid wasting time and energy by making their path clear and simple.
And I'm here to guide you to your successful launch.
Your Book Launch Made Simple
Step 1
Craft Your Plan
Develop a comprehensive strategy for your book's launch.
Step 2
Implement with Expertise
Utilize our tools, templates, and mentorship for effective execution.
Step 3
Celebrate Your Success
Enjoy and watch as your book and brand take off.
Your Blueprint for a Successful Book Launch
Join the Book Launch League and gain access to a world of resources and expertise.
For a focused and efficient approach, our 4-day intensive bootcamp equips you with everything from author branding to publicity to speaking opportunities.
We cover it all—PR, Promotion, Preorders, Blurbs, Partnerships, Speaking Opps, Book Teams, Podcasts, Conferences, Websites, Email Sequences, Giveaways —you name it.
Monthly mentorship sessions ensure you stay on track, while our community offers collaboration and support. Say goodbye to chaos and hello to a smooth and successful launch.
The Book Launch League
Most authors struggle with the complexities of a book launch. The Book Launch League is here to change that.
We provide a clear, effective plan that covers every aspect of your launch. From PR to partnerships, we've got you covered.
Imagine launching your book with confidence, supported by experts every step of the way.
Join a community of authors turning their launches into success stories.
No more guesswork. No more stress. Just a clear path to a successful book launch.
Plus you get these Bonuses
Monthly Mentorship
Stay accountable with exclusive expert-led mentorship.
Practice Groups
Collaboration sessions to keep you on track.
Tech Tank
Your go-to destination for solving technical roadblocks.
Build Your Personal Brand
Develop your Author Brand with 15 mini lessons and easy step-by-step guides.
Expert Trainings
Methods, tips, and guidance for today's marketing, publishing, and media experts.
Connect with a Community of Authors
Join a network of nonfiction authors on the same journey. Collaborate, share experiences, get advice and encouragement in our supportive community.
The Book Launch League Promise
More than just a plan, it's a complete toolkit for success. Everything you'd get from 1:1 services, now within a supportive community setting.
Join us and turn your book launch into an event that resonates and endures.
People love Allison!
"Amazon made my book an Editors' Pick, and it soared to #1 in New Releases across seven varied categories. Plus, Publisher's Weekly graced it with an excellent review and Book Riot heralded it as one of the Best Self-Help Books of 2024.”
Tracy Otsuka
Certified ADHD Coach, Attorney, Podcast Host
Author - ADHD for Smart Ass Women: How to Fall in Love with Your Neurodivergent Brain
"You continually help me realize that I'm thinking too small. Love that!"
Dr. Mara Einstein
Marketing Expert, Culture Critic, Professor
Author - Hoodwinked
"I am not a self-promoter, but Allison worked her magic, insisted I could do it, and helped me put myself and my work out there."
Morgan Baker
Award-winning Writer, Professor
Author - Emptying the Nest: Getting Better at Goodbyes
Frequently Asked Questions
Who Is It For?
When Does It Start?
How Many People Are in the League?
When Should I Start if my launch is a year away, 6 months away, 6 months ago...?
Your Membership Benefits
- Comprehensive Launch Strategies. Create your 12-month plan.
- Prelaunch Strategies. Build anticipation and engage your audience before your book hits the shelves.
- Launch Activities Execution. Manage your successful launch, from PR campaigns to promotional events.
- Post-Launch Sustenance. Maintain momentum after your launch to maximize long-term success.
- PR & Promotion. Get the word out like a pro.
- Blurbs & Endorsement Strategies. Secure those golden reviews.
- Collabs & Partnerships. Team up for mutual success.
- Preorder Campaigns. Build buzz and sales before you even launch.
- Proven Launch Tools and Techniques. Swipe my proven methods.
- BONUS Author Brand Development. Elevate your personal brand and your public speaking game.
- BONUS Monthly Mentorship Sessions. Stay accountable with expert-led mentorship.
- BONUS Tech Tank. Navigate around technical roadblocks.
- BONUS Practice Groups. Get comfortable with your efforts among authors walking the same path.
- BONUS Community of Authors. Collaborate and get input and encouragement from a trusted circle.
